Advertisers constantly appeal to consumer greed, trying to convince us that we need their products.
An executive of an electronics firm boasted that his company had created the demand for transistor radios. He said, “When we introduced pocket radios years ago, nobody needed them, so they didn’t sell. We had to convince the consumer that he needed our products. Sales have boomed ever since.”
The desire for more and more money, things, or power isn’t unique to the 20th century. Thousands of years ago, Gehazi, Elisha’s servant, saw a chance to get money from wealthy Naaman. He would be able to buy clothing, olive groves, vineyards, sheep and oxen, and servants (2 Kings 5:26). Greed took over.
Greed can drive us unmercifully and tarnish our integrity. For example, I know some Christian professionals who work hard and make lots of money, but the raises they give their staff are small. In another situation, a Christian earns more than $200,000 a year, but some of his practices are unethical. Is it greed that motivates these otherwise good people?
We are all susceptible to the powerful grip if greed. We must often pray, “Lord, help me to be most concerned about how I can please You, not how I can gain more for myself.” – Dennis J. De Haan
If money is your highest goal,
The thing you long to gain,
Its power will enslave your soul
And cause your life much pain. – D. J. De Haan
Greedy people always lose more than they gain.
– August 8, 1992, Our Daily Bread